About Marketing IMO

Never stop testing, and your advertising will never stop improving.
-David Ogilvy

What do we test? Hypotheses. What is a hypothesis? An educated guess.  In other words, advertising and marketing can be considered collections of opinion.

"IMO" is an acronym for "in my opinion."  And that is exactly what you will find on Marketing IMO.  My opinions, thoughts, practices, and observations on all aspects of marketing provided here for discussion, consideration, criticism, and review.  Feel free to agree, disagree, comment, or expand on what you read here.

When reading Marketing IMO be conscious of the saying, "You get what you pay for."  And since this blog is free, that it's a great deal for you...

IMO.