I recently wrote A Revolution for Tracking with Google Analytics to share with you a few advanced tools developed for Google Analytics.  Here's the ultimate source for Google Analytics Hacks, Plugins, Tips and Tools.



The Ultimate Google Analytics Plugins, Hacks & Tricks Collection - A list of 24 Hacks and plugins from Bryan Eisenberg:

"Google Analytics provides some great information about what is happening on your website. But what if you want to take it to the next level? Thanks to the many smart people who have created these wonderful hacks and plugins to get you some powerful additions to Google Analytics. Please note most of these need the truly awesome GreaseMonkey FireFox extension."

GA Hacks from Advanced Web Metrics
    Tracking social networks with Google Analytics using filters

    Tracking regional Search Engines in Google Analytics
    Updated auto tracking script for file downloads, outbound links and mailto links
    Tracking error pages from Wordpress
    Tracking links to direct downloads - Automatically

8 Awesome Google Analytics Hacks, Tips and Tricks from SearchLight Digital -  The last post you'll ever need on Google Analytics, covering ecommerce, advanced PPC keyword tracking, cross-domain analytics and more!

Enjoy!

• 0 comments »

I was lucky enough to get one of the original Google Analytics accounts right after it was released in November 2005, just before they put a halt to the open enrollment and went to a invitation-code system. Since then, Google Analytics has definitely improved with features such as new tracking to improve over the old urchin.js, a new interface, the release of comparison reports, and even benchmarking.

Even so, there are many features that still are just a little off the mark.

Enter ROI Revolution. I've never met or worked with these guys, and am not affiliated in any way. But I can say that after reading their Unofficial Google Analytics Blog and implementing some of their Google Analytics tactics, they know what they are doing.

I suggest you click on over there and spend some time reading.  What will you get?  Advanced Google Analytics training.  That's right, figure out how to track, report, filter, or whatever else to whatever using Google Analytics. Here are a few of my top pics on their blog:

Exact Keyword Tracking with ga.js - A must have for pay-per-click marketers out there!  In the "Keywords" report for cpc medium traffic, Google Analytics doesn't report the exact search term queries.  This presents a HUGE problem if you phrase or broad match.  Read this post to find out how to generate a user-defined report of the exact queries your visitors are typing in.

Installing Website Optimizer if you use Google Analytics - If you use Website Optimizer, here's the quick and easy way to marry it with Google Analytics for the best results.

Excluding Internal Traffic the Easy Way - I visit my own websites failry often to use the CMS or administration backends, and useful tools on the public side.  A few sites I've worked on have dozens of employees who so this also.  So how can we make sure this internal traffic doesn't skew our analytics reporting?  The handy-dandy internal traffic filter.

• 0 comments »